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Gaining a Competitive Edge with Content Strategy

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What sets an association apart from the competition? In one word, CONTENT. Content goes way beyond newsletters, magazine articles, and blog posts. It spans all the work your association does — meetings, advocacy, white papers, website, courses, webinars, and more. An impactful content strategy can add member value, expand your influence, bust the internal silos, and help you achieve your business goals. But how do you develop — and implement — such a strategy? How do you get buy-in — from the top to the trenches? Join other association CEOs, COOs, and senior leaders for an open forum on content strategy.

The discussion will be led by three leading content strategists, who authored the recent ASAE report Association Content Strategies for a Changing World.

Carrie Hane helps organizations create more effective content more consistently. She puts together teams and creates processes that stick while untangling information to make it findable, usable, and ready for whatever’s next. She is the co-author of Designing Connected Content

Dina Lewis, CAE, is president of Distilled Logic. She also hosts ContentForum.org and ReviewMyContent.com to connect association and nonprofit executives with each other, and with content strategy information, tools and services. She serves on the ASAE Communication Professionals Advisory Council.

Hilary Marsh is president and chief strategist of Content Company, a content and digital strategy consultancy that helps associations ensure that their content resonates with their audiences and meets their goals through more effective practices. She created the 500-member Content Strategy Community (content-strategy.com) and is also a member of the ASAE Communication Professionals Advisory Council.

The in-person meeting is at ASAE, 1575 I St. NW, Washington, DC 20005 (note the change of venue). If you're outside the Washington metropolitan area you can join by Zoom. Either way, please be sure to register first.