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Rethinking Your Business Model with Digital Transformation

“We need a new AMS, let’s shop” does NOT define a digital transformation journey. Our technology paths must be aligned to overall association strategy and goals and help us develop a digital mindset and reshape the customer value experience. We need to understand that digital transformation goes way beyond an IT project, and that it needs more than an operational budget allocation. A well thought-out, long-term digital pathway can truly transform our business for the future. And help us tune association experiences to member behaviors and expectations that are being shaped by the likes of Amazon, Uber, Tesla, and Nest.

Join us for a strategic conversation to bust the myths around digital transformation, discuss our readiness and the stumbling blocks, and figure out how we can get started on the journey — regardless of our association size or resources. This conversation would be ideal for small and large staff association C-suites involved in strategy, content, member services, learning, communications, and IT.

The conversation will be led by three digital transformation leaders in the nonprofit and corporate space.

REGGIE HENRY is the Chief Information and Engagement Officer for ASAE. He implements exemplary systems at ASAE that can serve as a model to the rest of the association community and goes to great lengths to ratchet up the use and understanding of technology among ASAE members. He will moderate the conversation and share how he is leading ASAE’s quest to develop a future-focused association business model to ensure long-term viability.

HEATHER DIEHL is a NASA-trained project manager and systems engineer, and the Principal Enterprise Architect for the International Monetary Fund. She has transformed government and corporate organizations to better serve enterprise missions and goals through a user-first focus. A force multiplier who accelerates beneficial outcomes through technological thought leadership, Heather will demonstrate how we can use technology as a lever for change.

DUANE CAPUANO is a senior consultant with Tecker International, and founder of Success Roads Consulting. Pairing business development and technology, he helps associations and nonprofits take their ideas off the shelf and create strategies for implementation and measurement. Duane’s expertise is in digital strategy, strategic planning, product development, and technology selection and implementation. He has consulted with Fortune 500 companies, small businesses, and government agencies.

Register at

The in-person meeting is at the National Council for Behavioral Health, 1400 K Street NW, Suite 400, Washington DC, 20005. Participants outside the Washington metropolitan area can join us virtually at Entry for both options is for registrants only.