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Chapters and Affiliates: For the “Swing” in Your Member Experience

Stop fighting with your chapters and start appreciating them!

Associations and their chapters or affiliates have the potential to be strong partners in offering maximum member value. But the friction that ensues from overlapping programs, complex business models, and stretched resources often gets in the way of fully realizing this potential. 

Instead, what if we envisioned chapters to be a concrete way to experience the association? Like brick and mortar stores are evolving — not as the point of sale — but as providers of an experience you can’t get online. For example, imagine you’re shopping for a baseball bat at DICK'S Sporting Goods. You can read a review or watch the videos on YouTube. But it’s only when you go into the store that you can actually use a bat and compare it to others in the HitTrax batting cage. Sensors measure your hit, visualize it on a computer screen, and let you compare the $400 DeMarini to the $100 Easton. Then you go back and order online.

Chapters — which are closer to the ground — could let members take a couple of swings with association services and decide on the best fit. 

Join an open discussion on how associations and chapters can support and strengthen one another to advance the shared mission and their bottom lines. Whether you work at the international, national, or local level, we want to hear from YOU. The discussion will be led by two chapter relations experts.

Kerry Cosby is the Chapter Relations Manager at IEEE Computer Society. He has worked in non-profit management for 17 years, managing a business development group, integrating data analytics into the work of international organizations, creating AI for enhanced member engagement, and conducting country/regional analysis around the world. At IEEE, he did a risk analysis and developed a plan to grow membership by 5% through incentives and joint initiatives with chapters.

Cecilia Sepp, CAE, CNAP, founded and owns Rogue Tulips LLC, a consulting consortium committed to finding inspired solutions to the unique challenges facing 501c organizations in the 21st century. As a Component Relations Professional and Association Executive, she brings hands-on experience to successfully working with local networks. Cecilia founded the 501c Professional Mentoring Network, a program that connects professionals in all areas of 501c organization management. This program is a member benefit of The 501c League. 

The in-person meeting is at the National Council for Behavioral Health, 1400 K Street NW, Suite 400, Washington DC, 20005.

Participants outside the Washington metropolitan area can join us virtually.

Entry for both options is for registrants only, register here.