Chapters and Affiliates: For the “Swing” in Your Member Experience
Nov
12
3:00 PM15:00

Chapters and Affiliates: For the “Swing” in Your Member Experience

Stop fighting with your chapters and start appreciating them!

Associations and their chapters or affiliates have the potential to be strong partners in offering maximum member value. But the friction that ensues from overlapping programs, complex business models, and stretched resources often gets in the way of fully realizing this potential. 

Instead, what if we envisioned chapters to be a concrete way to experience the association? Like brick and mortar stores are evolving — not as the point of sale — but as providers of an experience you can’t get online. For example, imagine you’re shopping for a baseball bat at DICK'S Sporting Goods. You can read a review or watch the videos on YouTube. But it’s only when you go into the store that you can actually use a bat and compare it to others in the HitTrax batting cage. Sensors measure your hit, visualize it on a computer screen, and let you compare the $400 DeMarini to the $100 Easton. Then you go back and order online.

Chapters — which are closer to the ground — could let members take a couple of swings with association services and decide on the best fit. 

Join an open discussion on how associations and chapters can support and strengthen one another to advance the shared mission and their bottom lines. Whether you work at the international, national, or local level, we want to hear from YOU. The discussion will be led by two chapter relations experts.

Kerry Cosby is the Chapter Relations Manager at IEEE Computer Society. He has worked in non-profit management for 17 years, managing a business development group, integrating data analytics into the work of international organizations, creating AI for enhanced member engagement, and conducting country/regional analysis around the world. At IEEE, he did a risk analysis and developed a plan to grow membership by 5% through incentives and joint initiatives with chapters.

Cecilia Sepp, CAE, CNAP, founded and owns Rogue Tulips LLC, a consulting consortium committed to finding inspired solutions to the unique challenges facing 501c organizations in the 21st century. As a Component Relations Professional and Association Executive, she brings hands-on experience to successfully working with local networks. Cecilia founded the 501c Professional Mentoring Network, a program that connects professionals in all areas of 501c organization management. This program is a member benefit of The 501c League. 

The in-person meeting is at the National Council for Behavioral Health, 1400 K Street NW, Suite 400, Washington DC, 20005.

Participants outside the Washington metropolitan area can join us virtually.

Entry for both options is for registrants only, register here.

 

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Are We Fully Leveraging the Value of Advocacy?
Oct
15
3:00 PM15:00

Are We Fully Leveraging the Value of Advocacy?

Associations face increasing competition when it comes to other lines of business but advocacy still gives us the edge over everyone and everything else clamoring for our members’ attention and money. Ultimately, “fighting their fight” is what keeps the lights on at the association offices. But how effectively are advocacy and communications teams working together to convey the value of advocacy efforts to members? Is advocacy embedded in our core association strategy? Are we sending the right messages at the right time? Are we going beyond members, to mobilize all stakeholders on the issues that matter? Join other public affairs and public relations leaders for a deep dive into the spectrum of advocacy communications issues – addressing diverse member views, tailoring messages, getting leadership buy-in, breaking down silos, increasing effectiveness, and measuring success. 

This is a dialogue, not a presentation. Our experts will informally share their perspectives and experiences and invite you to weigh in. The conversation will be led by three leaders.

ED BARKS is the president of Barks Communications. Ed works with communications and government relations executives who counsel their C-suite leaders, and with businesses and associations that need their messaging to deliver bottom line results. He believes that advocacy communications succeed when built on the foundation of a magnetic message.

TOMMY GOODWIN is the government relations manager for the Project Management Institute. For nearly 20 years, he has led advocacy efforts for leading associations and companies as they navigated the ever-changing domestic and international policymaking landscape. His passion is to help shape public policies that solve problems and create opportunities.

DENNIS SADLER serves as chief operations officer for the National Association of Secondary School Principals. He provides leadership for measurable, cost-effective results that deliver on the organization’s vision and strategic intent. Dennis has “used advocacy as a blunt instrument” — only to deliver value to stakeholders!

The in-person meeting is at the National Council for Behavioral Health, 1400 K Street NW, Suite 400, Washington DC, 20005.

Participants outside the Washington metropolitan area can join us virtually.

Entry for both options is for registrants only, register here.

 

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Jul
30
3:00 PM15:00

Rethinking Your Business Model with Digital Transformation

“We need a new AMS, let’s shop” does NOT define a digital transformation journey. Our technology paths must be aligned to overall association strategy and goals and help us develop a digital mindset and reshape the customer value experience. We need to understand that digital transformation goes way beyond an IT project, and that it needs more than an operational budget allocation. A well thought-out, long-term digital pathway can truly transform our business for the future. And help us tune association experiences to member behaviors and expectations that are being shaped by the likes of Amazon, Uber, Tesla, and Nest.

Join us for a strategic conversation to bust the myths around digital transformation, discuss our readiness and the stumbling blocks, and figure out how we can get started on the journey — regardless of our association size or resources. This conversation would be ideal for small and large staff association C-suites involved in strategy, content, member services, learning, communications, and IT.

The conversation will be led by three digital transformation leaders in the nonprofit and corporate space.

REGGIE HENRY is the Chief Information and Engagement Officer for ASAE. He implements exemplary systems at ASAE that can serve as a model to the rest of the association community and goes to great lengths to ratchet up the use and understanding of technology among ASAE members. He will moderate the conversation and share how he is leading ASAE’s quest to develop a future-focused association business model to ensure long-term viability.

HEATHER DIEHL is a NASA-trained project manager and systems engineer, and the Principal Enterprise Architect for the International Monetary Fund. She has transformed government and corporate organizations to better serve enterprise missions and goals through a user-first focus. A force multiplier who accelerates beneficial outcomes through technological thought leadership, Heather will demonstrate how we can use technology as a lever for change.

DUANE CAPUANO is a senior consultant with Tecker International, and founder of Success Roads Consulting. Pairing business development and technology, he helps associations and nonprofits take their ideas off the shelf and create strategies for implementation and measurement. Duane’s expertise is in digital strategy, strategic planning, product development, and technology selection and implementation. He has consulted with Fortune 500 companies, small businesses, and government agencies.

 

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Transforming Association Meetings
Jun
25
3:00 PM15:00

Transforming Association Meetings

  • National Council for Behavioral Health (map)
  • Google Calendar ICS

Meetings in various shapes, hues, and sizes have long been a staple of associations — and a premier source of member engagement and non-dues revenue. But when is the last time we stepped back and said “What if…we no longer had this tradeshow or conference or specialty meeting? What else might we be able to do — better — if we let this go?” Are the returns on meetings worth the intense investment of time and resources? Or, in today’s digital world, are there better ways for associations to earn while helping members engage, co-create, and connect year-round?

If meetings continue to matter, let’s examine if there are smarter ways to make them viable and valuable without being all-consuming. Let’s talk about the competition (from for-profit entities in our space that organize meetings) and whether we can stand up to or collaborate with our competitors. And let’s discuss how we can make conferences a participatory experience for attendees while extending the benefits far beyond the three days.

This event is brought to you by Associations Catalyzing Entrepreneurship and MoCo Idea Swap. The conversation will be led by three conference veterans, and we look forward to hearing YOUR ideas and experiences.

Jeannie Campbell is the chief operating officer of the National Council for Behavioral Health, guiding the trade association in delivering a range of cutting-edge consulting, training, technical assistance, and public education programs and services. She orchestrates the association’s annual conference, and has grown attendance seven-fold over a decade while making it one of the most talked about healthcare specialty conferences in the nation.

Don Dea is the co-founder of Fusion Productions. Fusion helps associations and corporations deliver superior communication, advocacy, education, and services through world-class meetings and online education. Don is a thought leader on the role of millennials, technology, experiential, visual, relationships, and ROI on meetings and events. Don is also the brain and brawn behind the annual digitalNow summit for association leaders.

Jeff Hurt is founder and CEO of Empowered Epiphanies and a well-known thought leader in the meetings and events industry. He has a track record of transforming outdated events and educational programs into memorable, high-performing experiences. He is working with the Center for BrainHealth at the University of Texas at Dallas to apply the findings of cognitive brain research to make meetings intensely participatory and co-creative journeys that transform the way people work.

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Solving with ACE: A Design Thinking Experience
May
21
3:00 PM15:00

Solving with ACE: A Design Thinking Experience

  • SPACE PROVIDED BY: National Council for Behavioral Health (map)
  • Google Calendar ICS

Solving Tough Problems = Design Thinking + Co-creation. Garth Jordan and Arianna Rehak will discuss the process of design thinking. Then we share our experiences through the design thinking lens and zero in on a specific challenge we can collectively tackle over the coming months. MORE

 

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