Culture Needs a Playbook

Culture can’t be changed by dreaming about what you want, or by whining about what you have. Notter is loud and clear that you need to “do something to move the needle.” You need a defined structure, system, and processes to get to your desired culture. In essence, you need a playbook. That playbook must continuously evolve with new plays. The playbook can consist of big and small plays, and span all the elements that drive your organizational culture.

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